Wix vs WordPress: Which One To Choose in 2022?

wix vs wordpress review

You can easily create websites using website builders. There are many online website building tools available. To make it easier for you we’ve chosen 2 well known names to review: Wix and WordPress.

We compared Wix vs. WordPress and reviewed them based on price, features, blogging, support, SEO and more.

Disclaimer: We may receive a small commission at no cost to you if you decide to buy a paid plan. You can read our privacy policy if you need more details. With these articles we help people know about online business tools that are currently best on the market. Let’s get started.

Wix vs. WordPress: Complete Comparison

Before going into details about between Wix and WordPress, let’s check their basics and specific differences between them.

Wix Overview

Wix is an all-in-one website building platform and it has most of the tools you’ll need to launch a website. Wix uses a simple drag-and-drop interface, so you can easily create web pages without  any coding skills.

Wix also provides complete content management facilities, e-commerce support, and 24/7 customer service.

Wix offers several plans, including a free one, so you can explore a trial. With Wix you get free hosting and custom domains, depending on the plan you select.

Along with a Standard Editor, Wix offers an AI-based website building assistant in the form of the Wix ADI. 

For small businesses, if you want to get a website ready in a matter of hours, Wix is one of the best choices. With its fast, hassle-free and intuitive interface, affordable pricing, and many design options it became a favorite among business-owners and content creators.

WordPress Overview

Over 35% of all websites on the internet are built on WordPress. And it’s a reason for it as WordPress offers tons of  features, themes, and functionality.

WordPress has two forms of how you can have your website: a self-hosted WordPress.org, which is a free CMS software that you need to install on your web-server. 

Websites built with the self-hosted WordPress are highly customizable. Thousands of themes, templates, and plugins, you can use any functionality to your website easily. There are thousands of free and paid templates and plugins available.

The second option is WordPress.com. It’s a Software-as-a-Service platform, similar to Wix. You can subscribe to the online service on a monthly fee.

How Do Wix And WordPress Measure Up?

1. Ease-of-Use

Anyone would choose to build a website using Wix or WordPress because of their powerful and intuitive interface. Though, there are significant differences between the two that we will explore.


Wix has a WYSIWYG drag-and-drop editor that doesn’t require any coding knowledge for you to use. You can drag-and-drop design components on the interface and customize your website. The Editor is helpful, especially suitable for beginners who want to create their first website fast with no much of a hussle.

While the Wix Editor is a very user-friendly option for website creation, there’s also the ADI, the Artificial Design Intelligence feature, which helps you create a website in minutes.

After you answer a few questions with few details about your business and what kind of website you prefer,the ADI then automatically creates a full website for you. 

If you need more options for customization of your website, you can use the Wix Corvid interface for direct manipulation of a website’s source-code. 


WordPress also comes with its own drag-and-drop interface, the Gutenberg editor,or you can use other editors like Visual Composer and Elementor.

Using WordPress can be a bit more intimidating than Wix, especially with a self-hosted version. WordPress has a more feature intensive interface and can take some time to get a handle on.

Winner: Wix

Anyone can use Wix to create a professional website within hours. WordPress has many superb customizations that may take a bit of time to learn how to use them.

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2. Design And Customization Options

While Wix offers a good number of themes and customizations, WordPress themes have endless scope for customizations.


Wix offers over 800 templates that come for free with your Wix plan. All templates are made by professional designers and are divided into categories such as Photography, Landing Pages, Business, etc.

With Wix Editor, you can customize most aspects of your website, including colors, layouts and fonts. The templates are easy to install and use.

If you’re an advanced user, you can edit templates and add custom elements to your site. The disadvantage here is that once you select a template on Wix, you would have to recreate your site entirely.


When it comes to customization and design options, WordPress offers more choices than any other platform. With WordPress you can create a personalized site with hundreds themes that you can modify to any degree.

You can also choose from over 5000 themes available from third-party sites such as Woothemes, ThemeForest and Themify. WordPress.org offers the maximum flexibility when it comes to theme customizations.

WordPress has premium themes with detailed customizations and dedicated support. You can also hire a WordPress developer to create custom themes for you. 

Winner: WordPress

WordPress has endless customization options and detailed modifications that you can perform on your site.

Get Started with Bluehost for WordPress

3. Apps and Plugins

With add-ons you can improve your website functionality. The Wix App Market gives you access to over 200 apps, free and premium.

AdYou can add these apps to your website simply by a matter of a few clicks. Most of these apps have been created by Wix developers and have been verified and approved by the Wix team, so you don’t have to worry about compatibility with your website.

WordPress offers over 50,000 WordPress plugins, both free and paid and you can also download and integrate plugins from third-party sources.

WordPress has plugins for anything you can think of. From Google Analytics Integration to creating a contact form, there’s a plugin that can do it for you.

Winner: WordPress

WordPress is way ahead of Wix with a massive collection of plugins. Wix is the better option with its collection of apps when it comes to quality and security.

Get Started with Bluehost for WordPress

4. Blogging Capabilities

Websites with blogs have over 400% greater rankability on search engine results. To gain the benefits blogs offer, you need to select a website building tool with blogging features.

WordPress comes out as a clear winner in terms of blogging features. It offers categories, RSS feeds, tags, and comments. You even have visibility control over publishing your articles and pages. Also, you can use the dedicated Gutenberg Editor to create beautiful blog posts using drag-and-drop elements.

Wix offers standard features for blogging. It has over 50 blogging templates for different industries and niches. You can quickly upload media to your blog posts, organize them according to tags and categories and schedule their posting times.

Wix’s blog editor works similar to WordPress one. You can change your blog posts’ look and feel, add images and videos. Wix also offers a gallery of free images and videos that you can use in your blog posts.

Winner: WordPress

WordPress is the better option for blogging. With features like private posting, commenting, and dedicated themes, it’s perfect for a blog. Wix has mostly basic features for blogging, just enough for beginners.

Get Started with Bluehost for WordPress

5. Ecommerce Features

If your business needs to include eCommerce features on your website,  both Wix and WordPress have unique capabilities to sell online products and services. With Wix you’ll need to upgrade to one of the paid eCommerce plans. These plans have capabilities like shipping options, abandoned cart recovery, and online payments in multiple currencies. There are also enterprise-tier plans available for larger businesses.

Select from the many eCommerce templates, customize the design, and set up payments, add shipping options and a custom domain, and you’re ready to open your online store.

WordPress doesn’t come with integrated eCommerce features but it comes with a highly-powerful eCommerce plugin called WooCommerce.

WooCommerce plugin for your WordPress site lets you convert your website to a complete eCommerce store. The plugin is completely customizable and has themes and plugins to help you add different functionalities to your store.

There are many other plugins you can choose from like Ecwid, WP E-commerce, and Easy Digital Downloads. 

Winner: WordPress

WooCommerce plugin can transform your WordPress website into a fully functional online store. Also, it offers unlimited customization options and greater flexibility to sell products and services online.

Get Started with Bluehost for WordPress

6. Data Migration

As your business grows, you might have to switch hosting and website platforms eventually. That’s why you need a website builder platform with data portability features.

Wix has several limitations for migrating content to another website platform. You can only port your blogs in XML format. You’ll have to download any other of your website media individually.

Wix hosts all data from Wix websites on their dedicated company servers. So your website cannot be exported anywhere without the company’s permission and experts help. 

WordPress makes it very easy to export content. Just click on the exporter option, and download all your content in an XML format file.

For the self-hosted WordPress.org, you can make backups of your website by downloading all media files and databases. This helps you move your WordPress site to a new hosting provider quickly.

Winner: WordPress

WordPress makes it easy to move a site from one web host to another. Wix wants you to stick to its hosting service, though it also gives a not as easy option for you to move your site.

Get Started with Bluehost for WordPress

7. Customer Support

Wix provides a dedicated customer support team that offers around-the-clock service.

For billing, custom domains, subscription charges, or site-related queries, Wix offers support via email or phone. You can also schedule a callback when you need it and get support in multiple languages such as Italian, English, Portuguese, and Spanish.

Wix also has a large number of video tutorials and articles to help you troubleshoot problems on your own. With the ease-of-use that Wix offers, you hardly ever would need to use these tutorials.

Since WordPress is an open-source platform, it has no official customer support. But there is a large online community around this platform and a huge database with questions already answered.

In case you can’t find a solution to your problem, you can hire a WordPress professional freelancer to get the job done. Also, some hosting companies like Bluehost give 24/7 WordPress support.

Winner: Wix

Wix customer support team provides a much better service. If you’re ready to spend a bit of time searching online, then WordPress support is already there for you.

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8. SEO Features

Both Wix and WordPress offer unique search engine optimization facilities to help you rank your website for more visitors.

Wix makes on-page SEO simple with the help of Wix SEO Wiz tool. With this tool you can add meta-descriptions, custom headings, and alt-tags to your website pages. Advanced features are also available such as 301 redirects, Google Analytics, and Google Search Console integration.

Wix offers many SEO apps for your site. And with the paid plans, you get access to the Site Booster service that allows a website to be indexed by major search engines such as Google.

One major disadvantage of Wix sites is that they are heavily dependent on Javascript and search engines can’t understand Javascript. It makes it tough for Wix sites to rank higher on the SERPs.

WordPress allows you to control every aspect of the code and so the SEO. You can use SEO plugins like the Yoast SEO plugin, RankMath, etc. to fully optimize your site for search engines.

The Yoast plugin even gives suggestions of what you should  improve such as readability, optimize your keywords, and add internal links. Using this plugin, your WordPress site has a chance to rank much higher on search results.

WordPress provides completely responsive websites which is essential for any business.

Winner: WordPress

WordPress has better on-page optimization plugins, SEO customizations, and responsive themes when it comes to SEO. And you can easily switch hosting services when needed.

Get Started with Bluehost for WordPress

9. Ongoing Maintenance

Wix takes care of all the maintenance work automatically, you don’t need to do anything. 

WordPress notifies you of updates that you have to download and install. You have to update any themes or plugins you’re using. Sometimes, hosting providers like Bluehost have regular and automatic updates for WordPress sites.

Winner: Wix

Since Wix takes care of all updates and changes automatically, Wix is the winner in this category. With WordPress, you’ll have to spend time and  install all updates yourself.

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10. Pricing and Value For Money

Wix offers greater structure, while WordPress offers greater flexibility.

Wix has a completely free plan that also puts ads to your site. To remove ads, you’ll have to upgrade to one of the premium plans starting at $14 a month.

VIP level plans are $49 per month with unlimited bandwidth, storage, and analytics features, plus you get a custom domain name. You might pay extra if you add paid apps from the Wix App Market to your site.

Downloading and using WordPress is entirely free. Though you have to pay separately for paid themes and web hosting.

The WordPress site can cost you anywhere from hundreds to thousands of dollars.

Winner: Wix And WordPress

Both Wix and WordPress offer different value for money. Wix has standard plans you can choose from and WordPress offers greater flexibility in pricing.

Wix vs. WordPress: Pros And Cons

Wix Pros

  • Zero coding skills required
  • Requires no maintenance
  • Best for small business websites
  • Advanced support available
  • Free domains

Wix Cons

  • Customization restrictions
  • SEO not as good as WordPress
  • Not suitable for large, complex eCommerce sites

WordPress Pros

  • Offers extreme levels of customization
  • Flexibility of pricing
  • Great blogging and SEO features
  • A massive number of add-ons
  • Completely responsive sites

WordPress Cons

  • No official support
  • Certain technical skills needed

Wrap Up

WordPress and Wix website builder platforms both offer many features and functionalities for creating websites. While WordPress is entirely customizable, Wix offers fast and easy website deployment.

Which one is best depends on your business needs. For smaller businesses and online stores, Wix is an excellent choice. It has all the tools needed to build a website under one single platform.

If you require intense customizations and fine control over your website, WordPress is the better option. Also, you can hire professional developers to make a website for your needs.