Wix Review: Why to Use Wix in 2022

wix review

Professional website for your business is a top priority if you are moving online. Statistics predict that by 2040 there would be 95% online sales. You need to stand out among the competition with a powerful and simple website.

The easiest way to do so is to use a top website builder like Wix. With Wix, you can create a responsive website that looks great on any device.

But is Wix right for your business?

Our ultimate Wix review covers every aspect of this popular website builder. You will find out about pricing, features, web design themes, apps integrations, ecommerce capabilities,  SEO features, support, and more.

Disclaimer: We may receive a small commission at no cost to you if you decide to buy a paid plan. You can read our privacy policy if you need more details. With these articles we help people know about online business tools that are currently best on the market. Let’s get started. 

What Is Wix?

Wix is a website builder platform that helps you create highly customized websites. It has the most user-friendly CMS and is suitable for newbies and experts.

wix reviews

With Wix you can capture leads, integrate payment gateways, build customer relationships, and grow the business. 

A Brief Overview of Wix.

Wix is one of the most popular, free, and a user-friendly website builder.

It has an intuitive user interface and an easy to use drag-and-drop builder, which helps create great web pages without any experience or coding knowledge.

Wix offers a free plan and only earns the revenues when its customers upgrade to premium plans.

By March 2020, the revenue of Wix was $803 million which speaks about its customer loyalty.

Wix Features Overview.

Wix provides many features for professionals of all kinds.

Here’s a list of some of the features:

  • Intuitive user-interface 
  • drag-and-drop builder
  • SSL Certified
  • Social media marketing tools
  • Professional mailbox
  • Wix app market
  • Analytics & Reporting tools
  • Free & reliable website hosting
  • Social media buttons
  • Text Editor
  • Optimized mobile view
  • More than a 100 of templates
  • Marketing tools
  • Contact Management
  • Personalized Google Mailbox
  • Free fonts

Wix Ecommerce.

Wix has an online store builder, so you can create a stunning store design and grow your ecommerce business.

The ecommerce website builder has features like:

  • you can sell on multiple platforms
  • gives advanced marketing tools
  • Drag and drop functionality
  • Mobile responsive templates
  • Integrate with secure payment gateways
  • Manage end-to-end fulfillment
  • Has a conversion-optimized shopping cart and checkout

You can also add product videos for a more engaging shopping experience. With ‘Wix Multilingual’  you can create pages with multiple languages. You can also use Wix Booking application to take online bookings.

Wix offers simple and engaging design templates to help you set up a stunning online store. For each product you can add up to 15 images.

Wix supports over 15 payment options, including Stripe, PayPal, Square, and more. All Wix sites come with SSL certificates to secure online payment.

Wix inventory management allows you to sell unlimited products and import products in bulk through a CSV file instantly.

It supports product management, where you can automatically mark items as out of stock, and track product numbers. You can track all your orders from the dashboard and set up shipping and tax rules for different areas.

 Wix offers an abandoned cart recovery feature with automated emails for a polite followup to help you recover some of the lost revenue.

Wix easily integrates with any third-party app like Ecwid for multichannel selling.

It’s easy to start your ecommerce store with Wix.

  • Sign up with Wix and log in to your account
  • Choose a template for your online store 
  • Customize your store’s design with drag and drop editor 
  • Add products to your store
  • Add payment gateway and set up the shipping 
  • Select a domain for your store
  • Finally, make your store visible online

Wix Ecommerce Pricing Plans.

You can try out their free version to build your online store, but, if you want to collect payment, then you need a paid plan.

There are four paid plans with Wix:

  • Business Basic – $23 per month
  • Business Unlimited – $27 per month
  • Business VIP – $49 per month
  • Enterprise – $500 per month

The first three plans are best for small and medium-sized businesses. They have standard features such as the ability to accept online payments, integration with Google Analytics, and more.

The fourth plan is best for large enterprises and it’s more expensive.

For the paid ecommerce plan Wix offers a 14-day money-back guarantee. If you aren’t satisfied with the platform, you can get your money back straight away.

Best Features and Pros of Wix.

Wix won a few awards in 2019: ‘Best ecommerce Software,’ ‘Expert’s Choice,’ and ‘Great User Experience’.

Here’s are the key features that make Wix better than other website builders:

1. Wix Editor.

The Wix editor is easy to use: you can customize your website design with full control over it.

There are over 500 responsive, pre-designed templates you can choose from. 

The drag-and-drop features make it easy to personalize the websites. The Wix editor helps people build websites manually  without any technical knowledge.

Wix lets you do things your way.

The editor also lets you update your SEO plan for website’s search engine visibility. 

To make your website be compatible across multiple platforms, the editor automatically optimizes the screen display for different devices such as laptops, mobiles, PCs, and tablets. 

You can also add photos, animations, videos, and unique scroll effects. These scroll effects like zoom-in, parallax, reveal, or fade-in scrolling. 

There are 100 in-built fonts, and you can even upload your own. 

Wix Editor has pretty impressive  functionality and you stand out among competitors.

2. Wix App Market.

Wix app market assists you with useful apps to grow your business. These apps let you add different functionalities and features to your website.

You have over 300 apps to help you with your business such as event management software, online survey tools for your website, SEO tools to boost your search engine rankings  and more.

The event management app, for example, helps you:

  • To live chat with your customers 24*7.
  • Customers also can communicate with their peers through a forum.

Wix market also has an app to help you easily set up your online store.

 The Online Store app allows you to sell a maximum of 10 products. With the premium plan you access other features like abandoned cart recovery, direct bank payments, bitcoin acceptance, and more. And you can sell on your website and also on Amazon and Facebook, which allows you to reach more  prospective customers.

3. Wix ADI – Artificial Design Intelligence.

Wix Artificial Design Intelligence is a unique platform that uses AI to design beautiful websites. Wix ADI is a smarter version of the Editor.

It does the manual work for you, so you get your website online faster.

The ADI asks a few simple questions about your business requirements and instantly designs a website accordingly. Questions usually are about your choices, the features, functionality, and the name of your website.

You still can customise the appearance of your website, such as adding a new section to your website page. To do that, click on the ‘Add’ dropdown option and select ‘Section to Page.’

You can also modify the fonts, colors, themes, animations, texts, and much more.

Here are some of the key features of Wix ADI:

  • AI-made content for your website
  • Unique website design
  • Mobile friendly
  • It gives smart tips
  • You can customize colors and fonts
  • SEO friendly

There are some drawbacks to ADI as well: It has no templates to choose from and it relies on your responses to the questions to design your website. The number of apps and features are limited as well.

4. Email Marketing.

Wix offers an impressive email marketing service where you can create and share newsletters, product updates, sales promotions, invitations, and more with your leads and customers.

You have full customisation freedom with a great variety of backgrounds, fonts and colors in your emails. It also offers many email templates for your ease of use and you can add social media buttons to your emails.

Wix can be integrated with any third-party platform. You can also add email marketing platforms like AWeber, ConvertKit, MailChimp, or GetResponse to your Wix website.

You can easily access all of your contacts and email addresses you collected through your channels like your website, Gmail and Outlook.

A highly detailed statistics dashboard will help you measure your email marketing activity.

You can check the number of emails delivered, click rate, the open rate, 

email bounce rate and the number of spam complaints, if any.

With an ‘Advanced statistics’ feature you can identify the clicks from different devices, including mobiles, tablets, desktops, and others.

All the email marketing features by Wix:

  •  email templates with customizable styles
  • Social media tools
  • Statistics tracker
  • Hand-picked templates
  • Easy contact integration

5. Corvid By Wix.

The Corvid engine feature from Wix that helps you build advanced web applications, strapping websites & apps from scratch.

Corvid is essentially an open development platform and professional apps builder. 

To use Corvid, you need to log in to your Wix account, open the Editor and enable the Corvid in the Editor

You can add your JavaScript code to your website to bring a high level of customization to your site.

The level of automation by Corvid can help you to schedule jobs of codes at predefined intervals.

You can integrate your site with Wix Data to access a collection of Wix’s in-built databases. If you need access to a database that’s not with Wix, you can use the external database SPI to access it.

After connecting the database, you can link your data to various site elements, capture user inputs and create dynamic pages.

Wix Corvid also lets you add a built-in IDE – integrated development environment, so you can directly code with the Editor.

The IDE allows you functions like:

  • Minifying your CSS code
  • Minifying your JavaScript code
  • Bundling your JavaScript files
  • Lets you manage your databases

Corvid site monitoring feature shows you statistics on various Wix site events. It tracks site events in real-time and connects to Stackdriver from Google and can also let you connect to external monitoring tools  for analytical research.

Wix Corvid offers many online videos, forums, tutorials, and blogs to help the beginners and pros.

All the features by Wix Corvid:

  • Built-in IDE
  • Serverless computing
  • Integrated database
  • SEO compatibility
  • Visual front-end design
  • Secure Wix cloud

6. Google Analytics Integration.

Wix can be easily integrated with Google Analytics with the GA tracking key. This feature helps you to track important metrics of your business, such as number of visitors, location of visitors, the CTRs, pages viewed, how long they stay, what keywords used to find your site, and more.

It also can show you how you’re running the website and driving customer engagement, and more. You can plan on what changes to bring to improve your business.

7. Wix SEO.

Wix has professional SEO tools to help you rank your website higher and boost your visibility.

It’s easy to set it up: just answer a few questions about your site, location, and keywords.

Wix’s SEO features help your website stand out on the internet right after you make it online. It makes a rapid load time to retain more customers for your business. 

Google prioritizes mobile-friendly websites and Wix’s SEO tools make sure your website loads fast on any device.

Wix creates XML sitemaps and a Robots.txt file for search engines to display your website higher in search engine rankings. 

Wix also adds individual metatags for every site where each metatag accurately describes your site content to search engines.

All the advanced SEO features by Wix:

  • Rapid load time
  • Mobile optimization
  • Quick Google indexing
  • Default meta tags
  • Canonical URLs
  • Secure hosting
  • XML Sitemap
  • Robots.txt

Features like 301 redirects, setting canonical URLs, editing page information for social media, are essential for search engines and Wix has them all.

Wix Pricing.

Wix comes with a free plan that has limitations and displays advertisements that you can only remove if you upgrade to a paid plan. You also can’t have a custom domain name with a free plan.

If you want more advanced features, Wix paid plans cost from $13 per month and come with a custom domain, 3GB storage, and more.

The free plan is great  to see how you feel about the platform and how the website may look like. The ‘Combo’ plan you’ll get your own domain and with the ‘Pro’ plan, you can design your own logo and have 20 GB storage space.

With annual plans you can save between 17% and 33% of your money based on the plan you choose.

For example with Combo plan: when you opt for an annual payment, the price goes down from $17 per month to $13 per month. You get 24% savings if you buy an annual plan.

All the premium plans come with a 14-day trial period, so if you can try and see if it’s for you.

Quick Facts About Wix.

We tried to tell you about all the features Wix has. In case you missed something, hereis the outline about Wix and its features:

  • Sign-up Process – Simple, 3-step sign-up process.
  • 500 Templates – Plenty of templates to choose from.
  • Good SEO features – Answer a few questions and your website is optimized in 30 seconds. 
  • Multi-platform Compatibility – You can work on your website on PCs, mobile devices, tablets, and laptops.
  • SSL Certificate – Free in-built certificate in every Wix website.
  • Personal Domain – Comes with a premium plan. Free domains and web hosting with every annual plan. The cheapest ‘Combo’ plan is $156 for the yearly plan.
  • Ecommerce Features – Strong online store capabilities with the best website builders, Squarespace and Weebly.
  • Ease of Use – Simple and intuitive interface with no coding skills required.
  • Payment Integrations – PayPal and credit cards.
  • Drag-and-Drop Editor – makes it easy to build your website from scratch.
  • Google Analytics – Track and measure your business performance and improve.
  • Third-Party Integrations – extend the functionality of your site marketing tools and widgets.

Wix Pros & Cons.

Here’s a final overview of Wix pros and cons.

Wix Pros.

Here are some of the Wix pros:

  • You can create a custom domain name or import the one you already have. 
  • With ‘Logo Maker’ from Wix, design personalized logos for your business based. It’s customizable with colors, sizes, fonts, and much more.
  • All Wix websites come with in-built SSL certificates to ensure data security.
  • Wix’s contact management lets you manage all your customer base contacts on a single platform.
  • Wix creates password-protected pages, so your customer gets private and personal safe access.
  • Wix lets you calculate and specify customized tax and shipping options and rules for global destinations.
  • Wix automatically updates its software.
  • It offers excellent customer support via live chats, telephone, emails, and tickets. It also has a knowledge base and callback services.
  • It offers services in multiple languages such as Swedish, Dutch, Polish, etc.
  • Wix allows integrations with multiple payment gateways to process payments, maintain billings, send invoices, and track payment status.

Wix Cons.

  • Wix doesn’t let you copy content from one template to another.
  • The free plan adds the ‘Wix’ branding watermark on your website
  • Wix’s free plan doesn’t have analytics tools. So you won’t be able to track your progress, make informed decisions based on CTR, number of visitors, open rates, and more.
  • It’s a difficult process to transfer a website to another platform from Wix. It’s time-intensive, and costly. 

The Summary.

Wix is a popular website builder for startups, small and medium businesses, and individuals.

We especially recommend Wix if you would like to sell physical and digital goods and want to build a simple website without hiring a web developer.

The intuitive user-interface, user-friendliness, customer support, and substantial features make Wix one of the best web building platforms.

Get started with Wix today.