Many businesses want the highest return on investment (ROI) and 80% of business professionals believe that email marketing works for that well. There are many email marketing platforms, Mailchimp alternatives that may work better for your business.
With today’s online marketing, you need to be aware of who’s on the other end, know their interest with your brand and how your messaging can help move them further down the funnel.
You can create a successful email campaign if you know your audience, business objectives, and key performance indicators (KPIs), if you can use the right email marketing software.
The best email marketing tools help you craft the perfect emails, subject lines, they help to nurture leads with a CRM, analyze statistics and reports, and optimize your campaigns.
What Are the Best Mailchimp Alternatives?
What makes Mailchimp alternatives the best for one business can differ for another.
We’ve found the best Mailchimp alternatives, so you know more about it and to help you decide what makes sense for your business’s needs
1. HubSpot Email Marketing Software.
HubSpot’s Email Marketing Software has all the marketing tools: fully customizable templates, powerful analytics, and easy-to-use automation.
It is easy to see information within HubSpot CRM for emails according to subscriber interests and specific life-cycle stages.
Best Mailchimp alternative for: startups, enterprise and small businesses.
Pricing: HubSpot’s Email Marketing Software free plan has 2000 email sends per month, HubSpot CRM, templates, contact insights, forms, and more. You can get additional features with paid plans starting at $50/month.
Bonus: Powerful analytics will help you analyze your email performance and you also can do split tests to uncover your most popular and effective content.
Moosend fits all kinds of businesses big and small. It offers advanced automation features and helps your business deliver beautiful emails that get opened and clicked every time.
With Moosend you can also build user-friendly forms and high-performing landing pages.
Best Mailchimp alternative for: agencies, eCommerce, travel, SaaS, publishers
Pricing: Moosend is a free Mailchimp alternative with unlimited emails, sign-up and subscription forms, and analytics. If you’d like to get additional features, paid plans start at $8 per month
Bonus: To test your campaign messaging, try using Moosend’s free subject line tester for a spin.
3. Constant Contact.
Constant Contact offers a drag-and-drop editor with 100+ customizable templates optimized for mobile, an email marketing automation with advanced audience segmentation.
Find these features and more with Constant Contact.
Best Mailchimp alternative for: Nonprofits, government, event organizers, education, small businesses
Pricing: The plans start at $20 per month based on the number of contacts
Bonus: Constant Contact also has website building and e-commerce platform solutions.
Sendinblue focuses on data security and privacy and also offers expanded automation capabilities. You can set up multi-channel workflows for email and SMS based on audience behavior.
Best Mailchimp alternative for: eCommerce, Agencies, enterprise, startups, freelance email marketers, NGO and public sector companies
Pricing: Sendinblue is a free Mailchimp alternative with 300 emails per day and unlimited contacts.You can also access additional features with paid plans starting at $25 per month
Bonus: Sendinblue has a multi-account management table, personalized login URLs for clients and template-sharing feature.
GetResponse offers ready-made sales and lead funnels. If you need to win back customers with abandoned cart emails or create animations for social ads, they have tools for that.
GetResponse also has webinar software that you can integrate with your email marketing.
Best Mailchimp alternative for: eCommerce, Education, agencies
Pricing: Plans start at $15 per month for 1,000 contacts
Bonus: GetResponse’s email marketing platform has 26 different account language panels.
ActiveCampaign focuses on customer experience automation with segmentation, dynamic content, and SMS features.
Best Mailchimp alternative for: Bloggers, eCommerce, agencies, SaaS, enterprise, higher education
Pricing: Plans cost from $15 per month for 500 subscribers
Bonus: They offer a Predictive Content feature to better personalize email content at an individual level.
MailerLite is an email marketing alternative to Mailchimp that uses dynamic content blocks to a specific group of subscribers and displays products visitors have shown interest in.
You can also add surveys into campaigns for gathering subscribers feedback.
Best Mailchimp alternative for: small businesses, eCommerce
Pricing: MailerLite is a free Mailchimp alternative with 12,000 emails per month and 1,000 subscribers. You also can access additional features with paid plans starting at $10 per month
Bonus: With MailerLite creating pop-ups is simple with their drag and drop subscription forms.
AWeber lacks email automation features, but has many templates and stock imagery. For smaller businesses, new to the world of email marketing, this platform offers all the basics you need.
Best Mailchimp alternative for: agencies, freelance marketers, small businesses
Pricing: Plans start at $19 per month with 500 subscribers
Bonus: AWeber’s Email Smart Designer automatically creates branded templates based on your website URL.
Omnisend is an omnichannel marketing platform. Its automation features help businesses build workflows with personalized messaging through email, SMS, Facebook Messenger and push notifications.
It allows teams to pre-built workflows before launching cart abandonment, cross-sell, or a welcome series campaign.
Best Mailchimp alternative for: eCommerce, retail, fashion, food service
Pricing: Omnisend is a free Mailchimp alternative with unlimited contacts and 15,000 emails per month
Bonus: Omnisend’s Product Picker helps businesses to integrate their store and insert products into emails fast.
Mailjet is an email application programming interface (API) for developers. It helps teams easily integrate functionality that is truly unique to their business.
It has Real-Time Collaboration feature where users can comment and make adjustments live from one campaign to the next.
Best Mailchimp alternative for: Enterprise, Agencies
Pricing: Mailjet is a free Mailchimp alternative with 6,000 emails per month, 200 emails per day, and unlimited contacts. You can also access additional features with paid plans that start at $9.65 per month
Bonus: Try demo Mailjet’s tool and get a hands-on feel for their email-building functionality.
ConvertKit helps you turn readers and followers into subscribers. If you don’t have a website yet, ConvertKit has a landing page builder and form building functionality. TIt supports 80+ popular integrations such as Shopify, Zapier, WordPress, and WooCommerce to help you streamline backend operations.
Best Mailchimp alternative for: freelance creators, bloggers and marketers
Pricing: Convertkit is a free Mailchimp alternative with unlimited landing pages, 500 contacts, emails, and more. You can access additional features with paid plans starting at $29 per month
Bonus: ConvertKit’s 10 Person Rule helps creators a simple approach to getting started, if you are building a signup list from scratch.
Automizy improves email open rate with AB Testing, AI-powered Subject Line Tester, and Automatic Resend features. They even have visual email automation to assist you design flows specific to your buyer’s journey.
Best Mailchimp alternative for: Small business
Pricing: Starts at $9 per month for 200 contacts
Bonus: Automizy’s Email Subject Line Generator is free to test out.
Benchmark makes it easy for small businesses to set up professional looking emails and automate their email marketing. The platform also collects customer insights with polls and surveys.
It also has drag and drop landing pages with templates to help you grow your list.
Best Mailchimp alternative for: Small businesses
Pricing: Benchmark is a free Mailchimp alternative with 250 emails per month and unlimited subscribers
Bonus: Benchmark’s Photo Editing tool can assist you with colouring, effects and stickers, and more to make your photos look great.
SendPulse saves your time and effort by offering you Automation 360 tool, so you can align the timing of messages sent via email, SMS and push notifications.
When you see your conversions count, and know what emails specific users have received, you can further optimize campaigns with more success.
Best Mailchimp alternative for: small businesses, eCommerce
Pricing: SendPulse is a free Mailchimp alternative with 500 contacts and unlimited emails. You can also access additional features with paid plans starting at $6.40 per month
Bonus: Subscriber Rating feature helps you better segment and personalize your list groups and emails.
Drip works with eCommerce CRM to help your business create unique messages for your customers. You can add discount codes, product recommendations, and more according to your visitor behaviour and purchasing habits.
Best Mailchimp alternative for: agencies, eCommerce
Pricing: Plans start at $49 per month for 2,000 subscribers
Bonus: Drip’s optimization tools help you better understand what resonates with your customers over time.
16. Campaign Monitor.
Another Mailchimp alternative, Campaign Monitor will help you design campaigns from start to finish. It will make it easy to control the look and feel of your emails with detailed insights reports on performance.
Best Mailchimp Alternatives For: nonprofits, eCommerce, media and publishing, travel, hospitality and retail
Pricing: Plans start at $9 per month with 500 contacts
Bonus: Campaign Monitor has free responsive email templates for announcements to newsletters.
FAM email marketing tool is designed to automate your email marketing efforts. It can write, design, and send emails to the right subscribers at the right time.
You get access to tried-and-tested email templates built for Shopify,such as welcome emails, abandoned cart follow-ups, and product promos.
Best Mailchimp alternative for: Shopify users who want to automate email marketing
Pricing: FAM lifetime deal starts at $49
Bonus: FAM specializes in Shopify and is designed to pull data from your Shopify store and Instagram account and use it to automatically create emails that are ready to be sent.
SendX basic plan includes unlimited functionality for email sequences, custom email templates, and email lists. The platform has high deliverability with 30+ parameters for optimization.
Best Mailchimp alternative for: bloggers, nonprofits, crypto and blockchain, education, small businesses
Pricing: Plans start at $7.49 per month for 1,000 contacts
Bonus: SendX has more than half a million royalty-free stock photos for your next email marketing campaign and more than 50 free email templates.
Mailchimp Alternatives for Email Marketing.
There are many tools for your email marketing. Before choosing your solution, consider your business pain points, what has and has not worked in the past.
The right email marketing software, even one of these Mailchimp alternatives should be easy to implement and use. Choose one with the features that make the most sense for your business and long-term marketing goals.