If you’re building an online business, you need to use email marketing software to gain more customers and sales.
We are going to compare 2 email marketing services such as Constant Contact vs Mailchimp to show you which one of these email providers is better.
Let’s see their features in detail so you can make the right choice.
Constant Contact vs Mailchimp Overview.
Constant Contact is one of the largest email service providers in the world and it has the most engaging community of small and growing businesses.
Here are some of its features:
- Attractive email templates
- Excellent deliverability
- Advanced email tracking features
- Image library and file hosting
- Email editing tools
- A/B testing tools
Mailchimp is another popular email marketing automation platform, and it is an excellent place for businesses to start their subscription email campaigns.
Some of Mailchimp’s features include:
- Drag-and-drop editor to design own emails
- Email personalization
- Engaging landing pages
- Highly advanced analytics
- Track real-time statistics
Pricing Plans & Features.
Constant Contact has 2 pricing plans, “Email,” and “Email Plus.”
The ‘Email’ plan costs $20 per month, and the ‘Email Plus’ plan is $45 per month. The plans are based on the number of contacts you have. The Email plan suits more for small businesses and the Email Plus plan is more for businesses looking to automate email marketing.
You get a one-month free trial to try it out and test whether it fits your business needs or not.
Here are some features offered by these plans:
- Facebook & Instagram Ads
- Marketing Calendar
- Apps & Integrations
- Contact List Import
- Customizable Templates
- Easy Drag-and-Drop Features
- Live Support
- List-Building tools
- Mobile App
- Image Library
- Pre-designed Landing Pages
- Contact Management Tools
- Email Scheduling
- Tracking & Reporting Features
Constant Contact offers over 240 customizable mobile-responsive email templates. It also lets you add images to your emails easily.
Mailchimp also provides plans based on the size of your audience list. Though their plans have a monthly limit on the number of emails you can send.
It has 4 pricing plans, one of which is free with all the basic email features.
The ‘Free’ plan allows you to have 2000 contacts and up to 10,000 emails per month, along with advertisements.
The ‘Essentials’ plan costs $9.99 per month for 500 contacts and 500,000 emails.
The ‘Standard’ plan is $14.99 per month and comes with advanced automation.
The ‘Premium’ plan provides you all top features access from $299 per month.
Mailchimp’s email services allow you to:
- Sell products
- Tell stories
- Make announcements
- Explain your products in-depth
You also get over 100 highly customizable templates to choose from. You can use limited email personalization.
Winner: Constant Contact.
Constant Contact has many options and twice more templates than Mailchimp. Their plans are highly customizable to the needs of the user and they offer similar features to Mailchimp at a much lower price with more subscribers.
Email Marketing Automation Features.
Email marketing automation saves a lot of your time.
Constant Contact automation capabilities suit best for small businesses and non-profit organizations.
Using Constant Contact automation tools, you can increase customer engagement and offer them rich user experience. This can boost your sales and improve customer retention.
Constant Contact’s automation tool allows you to:
- Welcome new contacts automatically
- Create effective drip campaigns to nurture your leads
- Engage your audience and segment them, sending the right messages to the right people
- Expand your outreach and add more contacts
Mailchimp also has email automation features. You can integrate it with your website and send emails based on the activity of your subscribers on your website.
With Mailchimp, you can:
- Send emails to subscribers after they visited an exact page on your website
- Sort leads who go from your campaign to a specific page
- Send customers product or service recommendations based on their purchase data
Automation is not included into the free plan for Mailchimp, and you need to have a paid plan for it.
It’s a very tough choice between these two, though Mailchimp has behavior targeting emails, which is very important in email marketing.
List Management and Segmentation.
List management and segmentation play a big role in email marketing.
Constant Contact can help you manage and segment your list:
- You can add contacts to your list
- Group subscribers for targeted campaigns with interests tags, status, location and more.
- Send targeted emails
Constant Contact gives a free video tutorial on how to use list management and advanced segmentation.
Also there is an email list management service that automatically removes duplicate and unsubscribed contacts for you.
Mailchimp has groups and segments that may confuse users. Their ‘Groups’ are used for organizing, and ‘segments’ are used for filtering.
It also provides many personalization options.
With Mailchimp, you can import a list via uploading a CSV file, copy – paste from Excel, import from apps like Salesforce, Google Docs, or manually by creating a list.
Winner: Constant Contact.
Constant Contact wins for its ‘tagging’ feature that Mailchimp doesn’t have.
Email deliverability means how many times your email lands up in the inbox of your subscriber, instead of the spam folder.
Constant Contact is 100% compliant with CAN-SPAM and CASL legislation, and has a deliverability rate of about 97 percent. It is the best standard rate in the industry and has been confirmed by third-party vendors.
Constant Contact keeps a high deliverability rate with:
- Proactive monitoring to prevent network abuse
- Regular account reviewing
- Constant tracking of blocklists
- Superior compliance
- Feedback analysis from all major Internet Service Providers
Mailchimp has a deliverability rate of 96% most of the time and the current exact delivery rate isn’t mentioned on the official website.
The quick delivery of emails allows you to send up to 1 million emails in 45 minutes.
Mailchimp keeps high deliverability rate by:
- Internet Service Providers feedback loops and whitelists
- Abuse detection technology
Winner: Constant Contact.
Constant Contact has great features that provide 97% high deliverability rate.
Ease of Use: Importing and Exporting.
Constant Contact and Mailchimp are both best in options for importing your existing contacts into their platforms.
Constant Contact stores all your contacts in the formats like CSV (spreadsheet file), XLS, KLSX, and vCard file (VCF). The text files can be imported directly.
Constant Contact offers you multiple options to store, integrate and import customer contact data.
When you import your contacts, use these steps:
- One email address per individual contact
- Remove extra spaces and special characters
- File type should be compatible
- Properly label column headings
Constant Contact can import files fast with 40,000 contacts or less.
In Mailchimp you can import CSV or text files. If files are XLS or XLSX, you need to copy and paste them.
Importing files with a large number of contacts with Mailchimp can be slow. Mailchimp and Constant Contact also have an in-depth troubleshooting knowledge base to help users.
Winner: Constant Contact.
Constant Contact has features like direct import with a maximum file format and can handle a large number of contacts much faster than Mailchimp.
Email Analytics and Reporting.
The tracking email opens, purchases, unsubscribes, clicks, and more, you can see data by individual email or subscriber.
Constant Contact has an email tracking tool with easy-to-read reports to help you track your marketing success in real-time.
Constant Contact’s analytics tool features:
- Detailed engagement report : emails opened, clicks and more.
- Track mobile open rate
- Integration with Google Analytics
- Monitor performance of your campaign
- Compare up to 5 campaigns at the same time
- Track the links that got the most number of clicks.
- Segment contacts based on the content they click and add them to specific groups
Constant Contact has an app where you can study all the metrics of your email marketing.
Mailchimp also has an excellent analytics tool.
Mailchimp’s in-built analytics tool helps to:
- Pool all emails, automation, social advertisements on the same platform and see real-time statistics.
- Monitor money earned and what was bought
- Track click-through rate, downloads, and purchases
- Efficiently monitor ROI, track sales from click to purchase
Mailchimp mobile app allows you to:
- Access to real-time campaign data
- Get alerts on campaign performance at regular time intervals
- Surface all metrics in a single window
Winner: Constant Contact.
Both Constant Contact and Mailchimp have great analytics and reporting features, though Constant Contact has relatively better features.
Sign-Up and Opt-In Forms.
Your subscriber sign-up page is an essential part of your sales funnel and should be attractive and comfortable to fill.
With Constant Contact you can add the sign-up form on any page of your website.
Constant Contact has a variety of sign up forms:
- Pop-up form
- Inline form to insert into a web page
- Facebook lead ad that can be a subscription form
Mailchimp also has the simple sign-up form. You can generate sign up forms using their ‘Form Builder’ and attach it on any page on your website.
The embedded and pop-up forms support SSL certification on your website.
Constant Contact only lets you remove their brand logo if you have a specific paid plan. Mailchimp has better customization, and more options.
Constant Contact A/B testing feature is only applicable for subject lines and doesn’t let you test any other attribute like an email template, etc.
Mailchimp’s A/B testing feature allows you to compare up to 3 variations simultaneously and then decide the best one.
Their premium plan incorporates multivariate testing and allows you to compare up to 8 variations at one go.
Mailchimp’s tool can also tell you the amount of time you need to do A/B tests for optimized results.
You can test your subject lines, content, from names, send times and number of subscribers receiving your email.
Mailchimp has multivariate testing, greater flexibility and a wide choice of metrics.
Constant Contact’s offers a variety of customer support options:
- Chat service
- Ask the Community
- Professional services
- Phone Support
- Video tutorials
- Apps & integrations
- Developer resources
- Educational events
With phone support, you also get international customer support.
Phone call support works even on Saturday, Twitter support and community support are available seven days a week.
Mailchimp support offers free 24/7 email support for 30 days and call support during the business hours.
They also have a knowledge base you can use, FAQ section and a chat service.
Winner: It’s a draw.
Both Mailchimp and Constant Contact have excellent customer support.
Email Previewing Features.
It’s especially important to preview your emails before sending them to your email list as email templates can look different when viewed from different devices.
Constant Contact allows you to see how the emails are going to look at the client’s device.
It can simulate the display on:
- Apple iPhone
- Google Android
- Apple iPad
- Mobile Devices
You can also customize your emails for maximum ease of use by clients.
With the email preview feature, check your emails:
- If the email template fits all in the screen
- Ensure if the link button is clearly visible
- Check if your images are in place
- Check for compatible font styles
Mailchimp offers an Inbox Preview tool that can simulate how your email will look in the client’s inbox.
Mailchimp users get free 30-day access to this tool upon signing up. For a paid subscription, you get 25 Inbox Preview tokens every month.
You can still check the preview, even if you’ve run out of tokens:
- Compare on mobile vs. desktop
- Enable the push notifications and pushing to mobile
- Send test email
Mailchimp offers more options for email preview and compatibility.
Constant Contact has a wide range of integrations that allows you to get the most of your email marketing solution.
Many third-party tools integrated with Constant Contact help you to sync contacts between your Customer Relationship Management (CRM) system and Constant Contact, curate online content for your newsletters, add sign-up forms to your blogs, and so forth.
Constant Contact is fully integrated with many platforms, including:
- WordPress via the official Constant Contact plugin
- Eventbrite for managing and promoting events)
- Shopify and Magento to sync your Ecommerce store with your account
- Salesforce integration with Cazoomi for real-time lead engagement
- MINDBODY for online booking, POS and more
- WooCommerce with using Zapier
Constant Contact has integration with event management software as well.
Mailchimp also works with many useful apps to make your email marketing easy.
Mailchimp offers integrations with platforms like:
- WooCommerce to sync store data and send more personalized emails
- Square to connect payments to Mailchimp to sell directly from landing pages
It has also integrated with:
- Canva to create the best graphics for your account
- Shopware to sync your Shopware products, customers, and orders to Mailchimp
Winner: Constant Contact.
Constant Contact app integration is better than Mailchimp.
Mailchimp vs Constant Contact: Final Pros & Cons.
Both email solutions have their pros and cons and it is not very easy to make the decision. Choose based on which unique features you want out of the service.
Constant Contact Review.
Constant Contact Pros:
- Has integration with event management
- Excellent knowledge base
- Has the best deliverability rate in the industry (97%)
- User-friendly intuitive interface
- Has great data analytics and social media platforms integrations
- Allows high level of personalization
- Has great features at standard prices
- Has auto-responders integrated with email
- Global user-base and goodwill
- Can handle files with a large number of contact details
Constant Contact Cons:
- You can’t remove their logo from sign-up form
- No tools for spam testing
- Best suited for small businesses
- Email preview feature could be made better
- The tool is available only in English
- Excellent data analytics and social media platforms integrations
- Has drag-and-drop feature
- Has an excellent email preview feature
- Offers a free plan with impressive features
- Offers great email targeting
- Offers one of the best A/B testing tools
- Has customer relationship management tool (CRM)
- World-class customer support
- User-friendly software
- High price service providers in the market
- Site is available only in English
- No integration with event marketing
- Average deliverability (96%)
- Doesn’t allow affiliate marketing
Constant Contact vs Mailchimp: Who’s the Winner?
Mailchimp is more about customization, automation, ease of use, and ease of previewing emails.
However, if you are looking for excellent features, value for money, and user-friendliness, customer support, Constant Contact is the choice for you. It has better features, better deliverability, and more advanced analytics.