21 Best Email Marketing Software, Services & Platforms in 2022 for your business

best email marketing software

Email marketing software gives high return on investment – $38 for each $1 spent. And there are 1.5 billion active Gmail users you can turn into potential customers.

How to start with email marketing today and what tools to use?

The best email marketing services, software, and platforms have different price points and features but you need to find the most effective one for you.

In this guide, we researched and ranked the best email marketing services, so you can Pick the best one for you based on your needs and save money.

Disclaimer: We may receive a small commission at no cost to you if you decide to buy a paid plan. You can read our privacy policy if you need more details. With these articles we help people know about online business tools that are currently best on the market. Let’s get started. 

What is the Best Email Marketing Software?

The best email marketing software has essential futures to cover your business needs such as: acceptable price, template designs, reliability, technical support, deliverability, ease of use and automation.

It should help you design emails, segment your list and view analytics reports. Emails should hit users’ inboxes and avoid the spam folder.

Here are our top picks of best email marketing services that is on the market this year:

1. ActiveCampaign.

Best Email Marketing Software -$9/month

ActiveCampaign

ActiveCampaign is the best overall email marketing software because it has advanced automation features and deliverability.

ActiveCampaign integrates with 850+ other apps.

Automating your list is easier than ever. You can build list triggers and move users from one group to another based on dynamic email content, send sales follow-ups, and more.

Their lead scoring system has award points to individual email subscribers based on the actions of your choice. 

Afew steps of effective sales funnel automation: 

  • Select an action you want your reader to take such as email open or click, a content download or consultation request.
  • Add your lead scoring rules and points based on these actions. 
  • Once a subscriber reaches a certain amount of points, the new automation can start.
ActiveCampaign Lead Scoring Deals CRM Options

The email deliverability of this service ranks higher than all other platforms. 

All plans have a 14-day free trial. Start from 9$ a month with 500 email contacts (billed yearly).

ActiveCampaign is the best tool for email marketing, CRM, and automation.

2. Constant Contact.

Best Email Marketing Service for Small Business – $16/month

Constant Contact  has been one of the best email marketing software on the market since 1995. 

It has 100+ modern, mobile-optimized email templates, coupons, polls, and events, real-time reporting and analytics.

An event management future can help you manage invitations, registrations, and tickets.

Their email deliverability is over 90% which is one of the highest on the market.

Constant Contact pricing is  based on the number of email contacts and their paid plans start at $18/month for up to 500 contacts.

You can create simple sequences and  drip campaigns but can’t use advanced filtering.

3. Sendinblue.

Best Email Marketing Service with Automation on a Budget  -$20/month

Sendinblue is an easy to use email marketing service. A free plan allows you unlimited contacts, and 300 email newsletter sends per day. Their Lite plan at $20/month allows up to 40,000 sends per month and has no daily sending limit.

With this email service platform you can easily create clean-looking emails, templates, automations, and website opt-in forms. There is also a live chat and CRM in their free plan with an automation workflow for up to 2,000 contacts.

Sendinblue uses machine learning and AI and sends emails at the best time of the day when your subscribers are likely to read them.

You can check real-time statistics and metrics like open rates, click-through rates, deliverability, and heat maps.

With top email automation workflows you can set triggers based on your subscribers actions in your funnel or your website.

These automations send emails and SMS messages, segment your contacts into separate lists, and update their information in your database.

If you want advanced email marketing automation software on a budget, get started with theLite Plan for $20/month.

4. HubSpot.

Best Email Marketing Software for Marketers – Free – $50/month

HubSpot is  an email marketing software with the easiest ways to design, optimize, and send fantastic looking emails. They have a ton of custom features. It’s the fastest and most user-friendly tool on this list.

You can instantly preview your emails on different recipients, devices, or email clients like Gmail,Office 365, Apple Mail to see your emails look great in any inbox.

You can personalize emails with names, content based, list segment, and geographic location. A/B test your subject lines and content to maximize your email open rates.

Smart Send functionality allows you to adjust your send time to maximize engagement.

The HubSpot analytics dashboard shows you data on your opens and clicks and the amount of time spent viewing your email. 

Know if your subscribers Read, Skimmed, or Glanced at your email to observe how engaging your email content is.

They have a healthy 99% email deliverability rate. 

This full marketing platform has everything for your marketing and sales efforts:

  • Full-featured CRM
  • Mobile optimization
  • Automated sequences
  • You can schedule appointments
  • Inbound lead, email, and ad analytics
  • Form builders
  • Phone and email support

HubSpot deals with your inbound and outbound marketing in the most efficient way.

5. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

Moosend email automation tool helps to build an email list and automation funnel. 

You can use drag-and-drop email templates with different responsive layouts that look great on any device.

Use pre-built automation templates for your upsells, customer engagement, and customer loyalty. 

Some of top futures you can use with Moosend:

  • Use Custom Landing Page Builder for your landing and sales pages.
  • Special templates for automation to help you nurture customer relationships with ease.
  • Design custom subscription forms.
  • Segment your list based on customer behavior.
  • Use analytics tools for a bird’s eye view of your email metrics.
  • Phone, email, live chat customer support.  Video tutorials and a knowledge base are also there for you to answer your questions.

The pricing for Moosend depends on the number of subscribers in your email list. A free plan with under 1,000 subscribers with sign-up forms, reporting, and unlimited emails. 

Moosend paid plans start at $8 per month and come with access to transactional emails, page builders, and SMTP servers. Their enterprise plans help with onboarding, and Security Assertion Markup Language (SAML).

Moosend is an advanced email automation tool.

6. Mailerlite.

Best Ease of Use and 24/7 Support – Free – $10/month

Mailerlite is best known for their easy user interface, responsive email designs, and excellent 24/7 support.  You can start a free plan for up to 1,000 email subscribers.

With a $10/month plan you have access to all marketing strategy features, including a landing page builder, pop-ups and embedded forms.

Mailerlite also has other great features, such as:

  • Live 24/7 customer support via chat and email
  • An easy to use landing page builder
  • Ecommerce integration
  • Email surveys and templates
  • High email deliverability

With flexible pricing for excellent deliverability, clever yet easy to use  automation system, Mailerlite is one of the best on the market.

7. GetResponse.

Best Automated Sales Funnels and Landing Page Features- $15/month

GetResponse  email marketing platform offers email campaigns, landing pages, and webinar software – a full set of needed tools for your business.

Their Autofunnel tool with 30+ landing and email templates makes it easy to set up automation fast.

 It has an easy tool to help you create multiple advanced conditions to segment your lists automatically. Design high quality emails with a drag-and-drop builder.

GetResponse is currently one of the best email marketing tools for automated funnels.

Get started with a 30-day free trial.

8. Pabbly Email Marketing.

Excellent Inbox Delivery and Independent SMTP Service – $29/month

Pabbly online platform offers marketing tools for online form building, email marketing,  email list cleaning and subscription billing. It’s a complete business management bundle at a low cost.

Pabbly’s email marketing service has marketing automation, list management and segmentation of subscribers futures. All that you get with each plan, free or paid.

Pabbly handles bounce and spam complaints about services such as Amazon SES, Mandrill, MailGun, SendGrid, etc. The pricing is based on the number of subscribers. 

Some important features you can use:

  • A user-friendly drag-and-drop email editor
  • It has 500+ Email templates with all types of customizations
  • Analytics and data collection from subscription forms
  • Connect SMTPs to use emails through multiple vendors
  • Removing the invalid emails from your list feature 
  • You can send automatic follow-up emails to non-opens

This email platform has a 99% delivery rate and is best for fast growing email lists with regularly cleaning of your list and up to date database.

Get started with Pabbly Email Marketing. 

9. ConvertKit.

Great Email Marketing Software for Bloggers ($29/month)

ConvertKit is built for creators to grow an online following.

With attractive forms and automated emails you can grow your email list and sales easily. Use personalized, text-based emails with advanced email sequences from site actions and actions within emails to make excellent list segmentation.

ConvertKit also has strong futures such as advanced segmentation  and professional looking emails.

The pricing starts at $29/month  with a 14-day free trial. ConvertKit is a great choice for bloggers focused who want to build high converting sales funnels.

10. Omnisend.

Best Omnichannel Email Marketing Service for Ecommerce  – $16/month

Omnisend integrates email marketing across social media platforms, with text, push notifications, Whatsapp, and more. 

With Omnisend you can track user actions on your website and send visitors relevant messages based on website browsing behavior and user preferences..

They integrate with all of the top ecommerce platforms such as BigCommerce, WooCommerce, Shopify, Magento etc.

Paying $16 per month for Standard Plan, you can send 15,000 emails per month with all automation features included. Use interactive signup forms, SMS notifications and product recommendations.

Send users messages based on the products they’ve interacted with on your site. Omnisend is one of the best choices for remarketing.

YGet started with a free 14-day trial.

11. Gist.

Best All-In-One Marketing Software (Free – $33.99/month)

Gist is marketing automation, live chat, and email software with advanced tools.  You can track  what people do on your website and also can add automated customer support

Where Gist chatbot features can pre-qualify leads and book meetings 24/7 for your sales teams. It supports many languages and has a modern looking design.

You can create visual workflows to engage and convert customers. With adding actions and tags you can  track customer behavior, segment your list, and send the right message at the right time.

Advanced live chat, event management, and marketing automation makes Gist all-in-one marketing solution for businesses..

You can get started for free for up to 500 subscribers. 

12. Automizy.

Email Marketing Tool that Improves Open Rates by 34% – $9/month

Automizy email marketing platform is designed to increase your open rates. It has all the necessary tools for sending campaigns, building automations, managing your contacts and creating forms.

Automizy has built-in best practices, to help you with email automation. It automatically resends campaigns to non-openers, saving time on email templates and automation.

To maximize your email open rates, Automizy has an email tester with scores for your subject lines before sending email. This feature improves subject line performance based on data from over 1 million campaigns.

You can AB test automated emails with up to 4 subject line variations and let their AI optimize.

You can get started for $9/month with Automizy.

13. AWeber.

Best Email Marketing Software for Small Businesses  -Free – $19/month

AWeber suits best for small businesses. It has high-quality email and phone support, articles and videos to help you, fast support response rate.

They also offer drag-and-drop email builders, list management tools, and analytics tools.

You can import an email list into the database with supported file types such as XLS, XLSX, TXT, CSV, and TSV.

Marketing automation tools are available to help you create an autoresponder workflow based on actions of your subscribers.

They have 700 email design templates for you to use in your email campaigns. You get unlimited landing pages, many powerful integrations, sign up forms, automated email campaigns, and fast 24/7 customer support.

AWeber is a great choice for small businesses.

Get started with AWeber’s free plan or try AWeber’s Pro plan at $19/month.

14. Campaign Monitor.

People-First Company with 99% Customer Satisfaction – $9/month

Campaign Monitor has a 99% customer satisfaction rate , striking email template designs and customer service.

You have complete customization of your designs and can add videos to your emails from YouTube or Vimeo.

Their automation suite is based on triggers and email actions. You can segment your data in advance and send the right emails to the right individuals on your list.

Use 250 pre-built integrations to connect with apps like Salesforce, Magento, and WordPress.

Their Basic Plan starts at $9/month and 2,500 emails per month and Unlimited Plan is for $29/month. Pricing depends on your list size.

With a list of more than 25,000 subscribers, the Basic Plan price is $299, and the Unlimited Plan costs $699.

You can start with a completely free account to test out their features.

15. Mailchimp.

One of the Biggest Names in Email Marketing – Free – $14.99/month

MailChimp is one of the popular email marketing platforms.

With their free plan you can have up to 2,000 subscribers and 12,000 emails per month – plenty for a small business.

This free plan includes autoresponders, analytics, and third-party integrations. TYou can use a free Mailchimp app for iPhone and Android.

If your email list has over 2,000 subscribers, the price starts at $30/month.

MailChimp offers a great free plan option but there are plenty of other good email marketing platforms that can create more customized emails.

If you need just basic features give MailChimp a try.

16. Mailigen.

Best for Integrations  – $10/month

Mailigen is a cloud-based email marketing platform for small and midsize businesses.

It has its top features such as email list segmentation and automation, campaign analytics, pre-made templates and sign up forms, plus online surveys and text messaging. 

Because it’s a cloud based platform that means it gives safe uptime for your email marketing.

Mailigen has an easy drag and drop feature to help you design the perfect marketing emails. You can also add dynamic content with if/or statements.

Mailigen supports  integrations with Zapier, WordPress, ecommerce and social media.

Pricing is based on the number of email subscribers. For up to 500 subscribers, it costs $10/month. If you have 2,500 subscribers, it’s $25/month, and for 100,000 subscribers up to $400/month .

Get started today with a 30-day free trial.

17. Benchmark.

Best Drag-and-Drop Email Templates – $13.99/month

Benchmark is an easy-to-use email marketing service with an intuitive email builder. It also has advanced automation campaigns, surveys, polls, and opt-in pop-ups.

Benchmark also has analytics tools so you can do subject lines A/B testing and delivery times. You can also instantly see how your email will look on all email platforms. It integrates with 300+ other services. 

You can try Benchmark for free and upgrade to a paid plan starting at $13.99/month.

18. SendPulse.

Best Omnichannel Email Marketing Software – Free – $7.88/month

SendPulse is a new free email provider. Their free mail plan allows an email list of up to 2,500 subscribers and up to 15,000 emails per month.

Paid plans start at $9.85/month and you also can have a pay-as-you-go plan with 10,000 emails for $32.

SendPulse is a good service for sending emails, SMS, and creating chatbots for Facebook, Telegram and WhatsApp. 

It has a drag and drop editor with 130+ templates. You can also automate complex workflows and event – triggered emails.

You can also use an inbuilt spam checker before you send your email. It integrates with more than 40 apps.

19. MoonMail.

All-In-One Cloud-Based Email Marketing -Free – $23.99/month

MoonMail is a cloud-based email marketing tool that operates with Amazon web services. It’s an omnichannel that can send messages via email, WhatsApp, Voice, SMS, Facebook Messenger, and chatbots.

If you want to expand your messaging outside of just email, this is a great platform for you..

They have a drag-and-drop editor,templates and interactive email headers. You can add menus in your emails.

It has excellent customer support and a strong knowledge base to help you with your email marketing set up.

MoonMail’s free plan is very limited and paid plans are priced based on emails sent vs. the number of subscribers on your list.

The best bet is to get a $23.99 per month Starter Plan with up to 25,000 subscribers in your email list, unlimited campaigns and email sends per month.

It also provides automated email bounce management, spam reports, automation, and premium support.

They also support the Shopify app that helps send autoresponders and abandoned cart emails to potential customers.

For small businesses looking for more dynamic and interactive emails MoonMail is a good choice.

Get started with a free MoonMail account, and later you can upgrade to $23.99/month Starter Plan.

20. Ontraport.

Best Full-Lifecycle CRM for Email -$79/month

Ontraport is a great customer relationship management (CRM) tool and email marketing platform.

Their Campaign Builder with visual marketing automation and live reporting helps you easily create advanced sequences and collaborate with other users in real-time.

Ontraport offers a powerful block-based editor to help you building campaigns.

Their Basic paid plan starts at $79/month for up to 1,000 contacts and  $147/month for up to 2500 email subscribers.

This tool is best for sales-driven organizations where automation and sales workflows are more important than large lists.

Get started with Ontraport 14 days free trial with no credit card required. 

21. Mailjet.

Good for Larger Lists (Free – $18.86/month)

Mailjet is an email marketing service that is good for larger lists trusted by many big brands.

Their  intuitive drag-and-drop editor with the Inbox Preview tool, so you can see exactly how your email will display in Gmail, Outlook, Apple Mail, and many other inbox tools.

Mailjet has a native WordPress plugin if your website is WordPress based.

BYou can also upload your own contact lists as CSV, TXT or XLS files. The stem will integrate into your CRM filtering out unsubscribes and possible errors.

You can build automation for specific dates, confirmation emails, and contact anniversaries. 

Their free plan has 6,000 email sends per month and 200 email subscribers per day. Paid plan is $9.65 per month with no daily send limits, 24/7 support, and up to 30,000 emails per month.

With a simple and intuitive user-friendly interface and no cap on list size, Mailjet is a good tool for larger lists.

Summary

We hope this list of top email service providers was useful for you.

Focus on price, template designs,deliverability, ease of use, and the unique features you need.

Final recommendations: 

  • If you’re looking for advanced automation, go with Moosend.
  • If you want great email deliverability, Constant Contact is your winner.
  • If you want to add email marketing into your CRM, HubSpot is your best for it.
  • For new bloggers looking for email marketing with automation on a budget, get started with ConvertKit or Mailerlite.

What did you think of this list? Which platform do you like most and why?